04 Apr YourACV YourThoughts campaign
With YourACV, Australian Vinegar is taking a new approach to vinegars. This product is optimised for health and taste, so it can be readily used to make a healthy drink with just the addition of water. It’s also a great substitute in any situation where people already use vinegar.
We want to make sure we’re getting YourACV to everyone out there who wants it, and in a way that they want it. To help us understand how people like to enjoy YourACV, we’ve prepared a tasting program that we hope our participants can dedicate a little time to each day over a few weeks.
With the product being launched and everything else that’s going on with Australian Vinegar’s grand opening and winning the Stanthorpe’s best business, it’s been really busy here, but the extra attention has also made it super easy to recruit the first 50 participants in our study, who’ll each receive three free bottles of our new product in exchange for their feedback.
Already it’s been hugely rewarding, people just jumping on board to the point where word of mouth is enough that we’re turning people away. As a result there’s no places left – sorry folks – and we’re now preparing to send out the program packs to the lucky 50 who made the list. They’ll try the products, and give us their feedback, so we can continue to make and innovate the best and most effective functional vinegar possible. It’s all part of our commitment to making a science-backed, no nonsense vinegar supplement of the highest quality – as expected from Australia’s leading vinegar maker.
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